17 Degrees and snowing heavily! A slight departure in our average temperature that we were used to back home, but NYC welcomed us with open arms (and closed parka jackets) to help activate for the Adidas Deerupt launch, hosted at the Champs Sports store in the heart of Time’s Square. With our classic GIF booth in tow, we treated the store’s guests to a mini street-wear fashion shoot, with custom activated foot pedal to start the session, social share stations that were integrated into the booth’s design, a custom branded microsite for social sharing, and the best part, their images broadcast outside to the new Champs store’s screens live in the middle of Time’s Square. NYC we will miss your lights, the pizza, and the fun of it all, and we hope to see you again soon! Check out our wrap up video to see more!
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